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Universal Pictures has accelerated its campaign for Reminders of Him, the latest adaptation of a Colleen Hoover novel. Starring Maika Monroe and Tyriq Withers, the film is positioned as the major romantic drama of the spring. Today, Universal released new character posters that have already begun trending on TikTok and Instagram.
Reminders of Him is the newest film adaptation of a bestselling novel by Colleen Hoover.
The film stars Maika Monroe as a woman seeking redemption and a connection with her daughter.
Universal Pictures is targeting the "BookTok" demographic with a heavy social media marketing strategy.
The movie is scheduled for a wide release on March 13, but early screenings begin next week.
Today’s marketing push includes a new single from the soundtrack by a chart-topping pop artist.
HISTORY
The "Hoover-verse" has become a reliable box office draw since the success of It Ends with Us. Universal won a heated bidding war for the rights to Reminders of Him in late 2024.
Production began in early 2025 with Maika Monroe beating out several high-profile actresses for the lead role.
Author Colleen Hoover was heavily involved as an executive producer, a fact emphasized in the marketing.
The first teaser trailer released in late 2025 garnered 50 million views in its first 24 hours.
Throughout early 2026, "teaser chapters" of the film were released to fans who pre-ordered tickets.
Today's poster release marks the beginning of the final two-week countdown to the film's premiere.